Zero Hedge | September 25, 2011
By Tyler Durden

Two weeks ago, the media's heart went aflutter when it learned that the president had borrowed a page right out of ole' Joe McCarthy's communist witch hunt book with the launch of Attack Watch. The response by everyone, even fans of Obama, was immediate and brutal. Yet where Obama took about 24 hours to crash and burn, someone else has stepped in with a far stealthier method of ferreting out the traitors amongst us: none other than our old friends, the Federal Reserve Bank of the United States, which in a Request for Proposals filed to companies that are Fed vendors, is requesting the creation of a "Social Listening Platform" whose function is to "gather data from various social media outlets and news sources." It will "monitor billions of conversations and generate text analytics based on predefined criteria." The Fed's desired product should be able to "determine the sentiment [ED:LOL] of a speaker or writer with respect to some topic or document"... "The solution must be able to gather data from the primary social media platforms – Facebook, Twitter, Blogs, Forums and YouTube. It should also be able to aggregate data from various media outlets such as: CNN, WSJ, Factiva etc." Most importantly, the "Listening Platform" should be able to "Handle crisis situations, Continuously monitor conversations, and Identify and reach out to key bloggers and influencers." Said otherwise, the Fed has just entered the counterespionage era and will be monitoring everything written about it anywhere in the world. After all, why ask others to snitch for you and anger everyone as Obama found out the hard way, when you can pay others to create the supreme FIATtack Watch^TM using money you yourself can print in unlimited amounts. And once the Internet is completely "transparent", the Fed will next focus on telephone conversations, and finally will simply bug each and every otherwise "private" location in the world. Because very soon saying that "printing money is treason" will be treason, and such terrorist thoughts must be pre-crimed before they even occur.

All we can say is we welcome our new Chairsatan Voldemort overlord. For it is truly he who must not be named henceforth.

From the key section of the RFP, presented in its entirety below:

I. Introduction

Social media platforms are changing the way organizations are communicating to the public Conversations are happening all the time and everywhere. 
There is need for the Communications Group to be timely and proactively aware of the reactions and opinions expressed by the general public as it relates to the Federal Reserve and its actions on a variety of subjects. 

II. Social Listening Platforms

Social media listening platforms are solutions that gather data from various social media outlets and news sources.  They monitor billions of conversations and generate text analytics based on predefined criteria.  They can also determine the sentiment of a speaker or writer with respect to some topic or document.
The information gathered can guide the organizations public relations group in assessing the effectiveness of communication strategies.

Here are some of the services it can offer:

o Track reach and spread of your messages and press releases
o Handle crisis situations
o Continuously monitor conversations
o Identify and reach out to key bloggers and influencers
o Spot emerging trends, discussions themes and topics

A. Geographic scope of social media sites

The solution must support content coming from different countries and geographical regions. It should also support multiple languages.

B. Content and Data Types

The solution must be able to gather data from the primary social media platforms –Facebook, Twitter, Blogs, Forums and YouTube. It should also be able to aggregate data from various media outlets such as: CNN, WSJ, Factiva etc. 

C. Reports and Metrics

The solution must provide real-time monitoring of relevant conversations.  It should provide sentiment analysis (positive, negative or neutral) around key conversational topics.

It must be able to provide summaries or high level overviews of a specific set of topics. It should have a configurable dashboard that can easily be accessed by internal analysts or management.  The dashboard must support customization by user or group access.

The solution should provide an alerting mechanism that automatically sends out reports or notifications based a predefined trigger. 

D. FRBNY Technology Integration

The solution must be able to integrate with existing FRBNY technologies such as: Google Search appliance, Lotus notes suite and web trends.It must have support for single sign on or windows integrated authentication. 

E. Cost Structure

The solution should offer a flexible pricing structure that can support multiple user licensing.  It should also have the option to base pricing on content volume and usage. Supplier acknowledges an understanding of and agrees to comply with the above minimum solutions requirements.

Full RFP:

Frbny Social Media Rfp